Cable Advertising

Cable zeros in on specific geographic locations. Since cable systems operate within communities, one may select specific customer areas for the advertising message without paying to reach citizens outside his target market area.

Cable targets a specific audience. Cable offers a wide variety of programming for specific audiences and interests. One may select programs that reach the best potential customers.

Cable viewers watch more television. On the average, cable subscribers watch an additional hour per day than non-cable viewers, because there is much more programming available targeted to individual interests.

Cable viewers have greater purchasing power. Cable subscribers are generally above-average in income and tend to purchase more appliances, automobiles, services and overall have more income to spend.

Cable advertising is cost efficient. It enables advertisers who cannot afford traditional television to take advantage of video's sight, sound and creative aspects.

Cable offers greater frequency of exposure. With cable's cost efficiency one can afford to have commercials seen throughout the day, including prime time, thus reaching larger audiences with greater impact.

Cable offers the multiple appeal of four media. The video of television, the targeted format of magazines, the low cost and high frequency of radio and the local interest appeal of newspapers.

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