Q-1 VIDEO NETWORK - Infomercials "Local and National"

Infomercials can be two minutes, four minutes, and thirty-minutes in length. Infomerials focus on a variety of information including new products, sales, business history, product lines and tips for viewers.

QUESTIONS AND INFORMATION

30-minute LONG FORM INFOMERCIAL

Product - What are we selling?

Offer - Direct sale, lead generator or retail driver?

Product changes - Is it ready and packaged for TV sales?

Demos - Who are we selling to?

Product features - What makes this product better than others?

Benefits - Brainstorm what it will do for the consumer.

Objections - Brainstorm why the consumer will resist.

Psychological needs - What are the deepest needs to be fulfilled.

Concept - What is the principal theme of the program?

Expand the benefits vision - Take the primary benefits to a universal level.

Theme headline - What will attract the target audience?

Strategy - Summarize how to implement the concept.

Elements - What scenes must be included? Product shots, testimonials, experts, etc.?

Format - Documercial, storymercial, or other alternatives?

Opening - How do we grab our audience in the first seven seconds? Say the name of the product three times in the first 30 seconds.

Show title - How can we make the show title catchy, different, yet reflect the show's content?

Audience retentives - What specific tactics will we use to keep the audience watching?

Call to action - What are the mandatory components and how will they be delivered?

Price the TV product higher than the in-store version to drive retail sales. Throw in freebies with the TV offer.

Present the problem….Show the solution…show the customer satisfied.

Infomercials repeat themselves…tell them what you are selling and then tell them what you are selling.

Talent - Who is the ideal spokesperson or celebrity?

Local Cable Infomercials 2-minute and 4-minute

Here are some specific ways to utilize this popular format:

Bring prospective customers into your business location with a video tour. Consumers will frequent a business that has familiarity.

Interest the viewer with answers to strategic questions. Consumers are impressed by a business influenced by education and experience.

Show the availability of products and inventory while discussing the unique advantages. Consumers appreciate the awareness of a competitive edge.

Introduce your staff and use testimonial quotes from customers. Consumers need to know your business is people oriented.

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